Custom WordPress Development — Hand-Coded Themes Built for Speed, SEO & Conversions

At BRUsoft, we don’t drag and drop. We write every line of code by hand — no page builders, no bloated plugins, no template shortcuts. The result is a WordPress website that loads fast, ranks higher, and converts visitors into customers. Whether you run a machine shop in Coimbatore, a dental clinic in Chennai, or a jewellery boutique in Tirupur — your website deserves to be built right.

—

What Is Custom WordPress Development?

Custom WordPress development means your website is built from scratch — a unique theme coded specifically for your business, not a modified template downloaded from a marketplace. Every section, every font, every interaction is written purposefully with your customers and Google in mind.

Most agencies install a premium theme like Divi or Elementor and call it “custom.” We don’t. BRUsoft builds a parent theme unique to your brand — clean PHP, semantic HTML5, optimised CSS, and vanilla JavaScript. No page builder. No unnecessary code. Just your website, built properly.

Page Builder vs Hand-Coded — What’s the Difference?

—

Why Your Business Needs a Custom WordPress Website

Your website is your best salesperson — available 24 hours, 7 days a week, never late, never sick. A slow or generic website loses you customers before you even know they visited. Here is why a custom-built WordPress website from BRUsoft makes a measurable difference:

• Speed = Revenue: A 1-second delay in page load reduces conversions by 7%. Our hand-coded themes typically load in under 1.5 seconds.
• SEO from the Ground Up: Clean semantic HTML, proper heading structure, schema markup, and optimised Core Web Vitals — built in, not bolted on.
• AI SEO Ready: Structured data, entity-based content, and LLM-friendly metadata ensure your business is cited by AI assistants like ChatGPT, Gemini, and Google AI Overviews.
• Conversions by Design: Every page is designed with a clear call-to-action — WhatsApp, call, quote request, or purchase — depending on your business type.
• 55,000+ Plugins: WordPress powers 43% of the internet for a reason. With over 55,000 plugins available, virtually any feature your business needs can be added — booking systems, CRMs, live chat, loyalty programmes, multilingual support, and more.

—

Industries We Build Custom WordPress Websites For

BRUsoft has built WordPress websites across a wide range of industries in Coimbatore, Chennai, and across Tamil Nadu. Here is how we approach each sector:

—

🔩 Industrial Spares & Machinery Businesses

Industrial businesses need a website that speaks to purchase managers, engineers, and procurement teams — not just casual browsers. We build product catalogue websites with detailed specifications, downloadable datasheets, enquiry forms, and WhatsApp quote buttons on every product page.

Key Features: Product catalogue with part numbers, technical specs, PDF datasheets, bulk enquiry form, WhatsApp quote request, GST invoice integration, dealer/distributor locator.

Ideal for: Spare parts dealers, CNC machine manufacturers, pump & valve suppliers, conveyor system companies, hydraulic equipment dealers.

—

🍽️ Restaurants & Food Businesses

A restaurant website must load fast, look appetising on mobile, and make it easy for customers to view the menu, book a table, or order online. We integrate Swiggy/Zomato links, Google Maps, and online reservation systems seamlessly.

Key Features: Digital menu with categories, table reservation system, food gallery, Google Reviews integration, WhatsApp ordering, delivery zone map, special offers section.

Ideal for: Restaurants, cloud kitchens, bakeries, catering companies, tiffin services, cafés.

—

🏋️ Gyms & Fitness Centres

Gym websites need to capture leads before potential members walk through the door. We build membership plan pages, trainer profiles, class schedules, and lead forms — all optimised to convert visitors into enquiries.

Key Features: Membership plan pages with pricing, class schedule / timetable, trainer profiles, transformation gallery, free trial enquiry form, WhatsApp chat, YouTube video integration.

Ideal for: Gyms, fitness studios, yoga centres, Zumba studios, CrossFit boxes, sports academies.

—

🦷 Dental Clinics

Patients search Google before they book an appointment. A professional dental clinic website builds trust instantly — through doctor credentials, treatment details, before/after photos, and easy appointment booking.

Key Features: Doctor/dentist profiles with qualifications, treatment pages with schema markup, appointment booking form, Google Maps integration, patient testimonials, before & after gallery, WhatsApp appointment request.

Ideal for: Dental clinics, orthodontists, dental implant centres, paediatric dentists.

—

🏥 Hospitals & Healthcare Providers

Hospitals require a website that handles multiple departments, multiple doctors, and multiple patient journeys simultaneously. We build structured, accessible hospital websites with department pages, doctor directories, and online appointment systems.

Key Features: Department & specialty pages, doctor directory with profiles, online appointment booking, emergency contact prominently placed, health blog, insurance panel list, multilingual support (Tamil + English).

Ideal for: Multi-speciality hospitals, nursing homes, diagnostic centres, physiotherapy clinics, ayurvedic centres.

—

🎓 Educational Institutions

Schools, colleges, and coaching centres need websites that serve students, parents, and staff simultaneously. We build structured educational websites with admission workflows, course catalogues, and event calendars.

Key Features: Admission enquiry forms, course & programme listings, faculty profiles, academic calendar, news & events, examination results portal, photo/video gallery, alumni section, fee payment gateway.

Ideal for: Schools, colleges, engineering institutes, MBA programmes, coaching centres, tutorial centres, skill development institutes.

—

💄 Beauty & Makeup Studios

Beauty studios live and die by visual appeal and appointment bookings. We build visually stunning, fast-loading websites that showcase your work and make booking effortless.

Key Features: Portfolio/lookbook gallery, service menu with pricing, online appointment booking, bridal package pages, Instagram feed integration, gift voucher section, WhatsApp booking button.

Ideal for: Bridal makeup studios, beauty salons, nail art studios, skin care clinics, hair salons, mehndi artists.

—

💍 Jewellery Businesses

Jewellery websites demand elegance, trust, and high-quality imagery. We build catalogue or WooCommerce-powered jewellery websites that showcase your collections beautifully while capturing enquiries and driving showroom visits.

Key Features: Collection catalogue by category (gold, diamond, silver), product zoom & 360° view support, weight & purity details, “Request Price” button per product, WhatsApp enquiry, making charges calculator, store locator.

Ideal for: Jewellery showrooms, gold shops, diamond jewellers, silver jewellery brands, antique jewellery dealers, custom jewellery makers.

—

👗 Fashion — Men, Women & Kids Clothing

Fashion retail demands a shopping experience that is as beautiful as the product. We build WooCommerce-powered clothing stores with size guides, outfit filters, wishlist functionality, and seamless checkout — mobile-first.

Key Features: Size guide per product, filter by size/colour/fabric, wishlist, outfit lookbook, seasonal sale banners, COD + online payment, return policy page, WhatsApp chat for size queries.

Ideal for: Men’s wear brands, women’s boutiques, kids clothing stores, ethnic wear retailers, school uniform suppliers, sports apparel stores.

—

WooCommerce — eCommerce Websites That Sell

WooCommerce is the world’s most powerful open-source eCommerce platform — and it runs on WordPress. BRUsoft builds WooCommerce stores that are hand-coded, fast, and designed to convert browsers into buyers.

Pricing on Product Pages

We display clear pricing — including GST, shipping, and discounts — directly on each product page. No confusion, no hidden costs. Customers see exactly what they pay before they click “Add to Cart.”

WhatsApp Quote Request

For businesses that don’t sell at fixed prices — industrial products, jewellery, bulk orders, custom items — we add a “Request Quote via WhatsApp” button directly on every product page. One tap and the customer is chatting with you, with the product name and details pre-filled in the message.

Request Quote by Email

Prefer email enquiries? We add a “Request a Quote” form on product pages that sends the product details, quantity, and customer contact information directly to your inbox. Ideal for B2B businesses, institutional buyers, and bulk purchasers.

WooCommerce Features We Build

• Product catalogue with categories, tags, and filters
• Variable products — size, colour, weight, material variations
• Bulk pricing and tiered discounts
• Razorpay, PayU, and UPI payment gateways
• Cash on Delivery (COD) option
• GST-compliant invoicing
• Abandoned cart recovery
• Product reviews and ratings
• Related products and upsell sections
• Inventory management with low-stock alerts
• Shipping zones and delivery tracking
• Coupon and discount code system
• Wishlist and product comparison
• Multi-currency support for export businesses

—

The Power of 55,000+ WordPress Plugins

WordPress has the largest plugin ecosystem of any CMS — over 55,000 free and premium plugins available. This means virtually any feature your business needs today or in the future can be added without rebuilding your website from scratch.

Popular plugins we integrate for our clients include booking and appointment systems, CRM integrations, live chat, multilingual support (Tamil + English), SEO tools, performance optimisers, security hardening, social media feeds, email marketing, loyalty programmes, and much more.

Your website grows with your business — not against it.

—

Our WordPress Development Process

1. Discovery Call — We understand your business, your customers, and your goals. 30 minutes, free of charge.
2. Wireframe & Structure — We plan the page layout, navigation, and content hierarchy before writing a single line of code.
3. Design — A unique visual design crafted for your brand — colours, fonts, imagery style, and UI elements.
4. Development — Hand-coded WordPress theme built on Google Cloud for speed. Custom post types, meta fields, and content structure built specifically for your business.
5. Content Integration — Your content, images, and products integrated and optimised for SEO and readability.
6. Testing — Speed tests (PageSpeed, GTmetrix), mobile responsiveness, cross-browser, form testing, and security checks.
7. Launch — Deployed on Google Cloud with CloudPanel, SSL, caching, and CDN configured.
8. Training & Handover — We train you to manage your own content — add posts, update products, and make changes confidently.

—

Hosting: Google Cloud + CloudPanel

Every BRUsoft website is hosted on Google Cloud Compute Engine with CloudPanel — not shared hosting. This means your website runs on the same infrastructure that powers Google Search, YouTube, and Gmail. Fast, secure, and reliable.

• 99.9% uptime guarantee
• Free SSL certificate
• Daily automated backups
• DDoS protection
• Global CDN for faster delivery across India
• Auto-scaling during traffic spikes

—

Pricing

Every business is different. Our websites are priced based on the number of pages, features required, and complexity of your project. We offer transparent, no-surprise pricing.

All prices are one-time development costs. Hosting, domain, and AMC (Annual Maintenance) are separate. GST applicable.

Not sure which package fits your business? WhatsApp us for a free consultation →

—

Frequently Asked Questions

How long does it take to build a WordPress website?

A typical business website takes 2–4 weeks from briefing to launch. WooCommerce stores with large product catalogues take 4–8 weeks depending on the number of products and integrations required.

Will my website work on mobile phones?

Yes. Every BRUsoft website is built mobile-first — designed and coded for smartphones before desktops, as over 75% of web traffic in India comes from mobile devices.

Can I update the website myself after it is built?

Absolutely. WordPress is designed for non-technical users. We train you to add blog posts, update services, upload photos, and manage products on your own — no developer needed for day-to-day changes.

Do you provide AMC (Annual Maintenance Contract)?

Yes. We offer affordable AMC plans that include security updates, plugin updates, uptime monitoring, backup management, and up to 2 hours of content updates per month.

What if I already have a website but want to redesign it?

We handle full redesigns — migrating your existing content, improving SEO, and rebuilding with a hand-coded theme. Your old content, rankings, and URL structure are preserved.

Do you build websites in Tamil as well?

Yes. We build bilingual WordPress websites in Tamil and English using WPML or Polylang, ideal for businesses serving both local and national audiences.

—

Ready to Build Your Business Website?

Tell us about your business and we’ll tell you exactly what your website needs — no jargon, no pressure.